91果冻传媒

Fresh off a trip to Mexico City, it鈥檚 clear to me that whatever 鈥淏lue Wave鈥� is in play in the United States, it鈥檚 a splash in a bathtub compared to what will soon happen in Mexico.

On July 1, Mexicans will go to the polls in what will be the biggest election by open seats at all levels of government in the nation鈥檚 history.

In 2008 President Barack Obama successfully ran a Hope and Change campaign. This year, Andr茅s Manuel L贸pez Obrador 鈥� or AMLO, as he is known in Mexico 鈥� is running on a tagline of Peace and Honesty.

While Mexico continues to grow economically, and the middle class continues to expand, AMLO is running on three issues that are real and need to be addressed: corruption, violence, and poverty.

This is a change election. The top aggregator for polls has AMLO up by 15 points and probably rising. His upstart Morena party has a reasonably good chance to capture Congress, a number of governorships, and state legislatures across the country. Take our neighbor, Sonora, for example. Last election, Morena barely registered. Now it is leading the major established parties at 30+ percent.

This is pretty consistent with what we see across the world, including the U.S., where anger at the status quo, institutions, and the establishment is rising.

AMLO and NAFTA聽

So, what would an AMLO presidency look like?

First, there was pretty much a consensus among those our delegation of Arizona business leaders visited with that while not a champion of free markets and not to be confused with Ronald Reagan, he鈥檚 not the second coming of Castro or Ch谩vez, either.

For example, there does not seem to be fear that businesses will be targeted with new job-killing taxes and there is zero concern for more radical policies, like confiscation or the re-nationalization of major economic sectors.

The majority perception of his tenure as mayor/governor of Mexico City is that AMLO coexisted with the business community without sparking major hostilities.

So far, there is no indication that the future president has a desire to exit NAFTA. All indications are that he would be fine with a thoughtful modernization of the agreement.

The 鈥淢exican Model鈥� on NAFTA is likely to continue, which is to work with like-minded business groups across Canada, the U.S. and Mexico, to build grassroots support for the agreement across the continent in a way that transcends elections.

Let鈥檚 just say this approach to NAFTA would be superior to the Trump administration鈥檚, which continues to threaten 鈥� recklessly 鈥� the most lucrative trading bloc on the planet.

For Mexico, NAFTA is not just a trade agreement. It鈥檚 a state of mind.

While it is likely that AMLO would put more effort into issues like raising the minimum wage and the domestic production of certain products like corn, it鈥檚 unlikely that he would stop Mexico鈥檚 best-in-the-world efforts to open up new markets abroad, particularly if the U.S. erects new barriers. (Mexico just completed foreign trade agreements with the European Union and joined the TransPacific Partnership, which the U.S. exited.)

A domestic issues election聽

While it鈥檚 not surprising that President Trump is very unpopular in Mexico for obvious reasons, he is not a driving force in this election.

AMLO is focused on domestic issues. His interest in international affairs is mostly centered on the treatment of migrants in the U.S.

It鈥檚 not all rosy. There was widespread belief that he is making too many campaign promises that will be somewhere between extremely difficult to impossible to achieve.

There鈥檚 also a sense that while he has a solid team of advisers, he can 鈥� and does 鈥� go off script, something we in the U.S. can relate to.

The current administration has successfully pushed through a number of key constitutional reforms in areas such as energy, education, and financial services. The reform most likely to be overturned or severely challenged is the education reform, with some likely attempted prospective changes to the landmark energy reform.

Show our friend and neighbor the respect they deserve聽

President Trump鈥檚 consistent Twitter attacks or insults directed at Mexico have taken a toll. The leaders and people of Mexico want and need the U.S. to do well economically. The prosperity and stability that the U.S. has enjoyed is aspirational. But, the image of the U.S. has deteriorated. Most U.S. brands, which are increasingly prevalent in Mexico (Starbucks outlets, for example, are ubiquitous in Mexico City), have been able to adjust and limit the change in public perception, but only with some savvy crisis communications help 鈥� not the best situation to be in in a key market.

Mexico is a friend and ally of the United States. For the commercial, security, and moral health of America, it鈥檚 critical that Mexico be treated as such.